The Situation:
Tania is a Creative Lead. One afternoon, she was added to a messy email chain between the Sales team and a printing company. The Sales Manager, Navid, wrote: "Adding Tania here so she can look at the printing errors." He didn't ask a question; he just "dumped" the problem in her inbox.
The Shift: From "Doing Everything" to "Protecting my Time"
Tania felt she should help, but she realized this was a vendor management issue, not a design issue. If she started replying, she would become the manager of the project. She shifted her mindset: Being copied on an email is not an assignment. If I don't speak up, I am volunteering for extra work.
The Strategic Response:
Tania didn't ignore the email. She sent a short reply to the whole group to set a boundary.
Tania said: "Mr. Navid, I see the printer is having technical issues. Since Sales owns this vendor relationship, I’ll leave you to coordinate the fix with them. If you eventually need a new design file from me, please send a fresh request with the details. For now, I’ll stay focused on the Brand Launch."
The Strategic Impact:
By replying clearly, Tania stopped Navid from assuming she was taking over. Navid realized he still owned the problem. He handled the printer himself, and Tania saved hours of unnecessary back-and-forth emails. She stayed helpful, but she didn't stay "stuck."
The Takeaway:
Assertiveness is about defining your role. When you are added to an email without a clear reason, don't just wait and see. Tell them exactly where your job starts and where it ends.
The thought for the week:
A CC is a 'FYI,' not a 'Do it.' If you don't push back on the small 'dumps,' you'll never have time for the big wins.
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